Bob Garfield

7 essential lessons to learn from "Mad Men"

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Don Draper doesn't always act admirably, but today's marketers could stand to learn a lot from him. Here are the greatest takeaways from this award-winning show.

Advertising is about occupying the space between the customer's ears

If there's one thing "Mad Men" has taught us, it's that the goal of intelligent advertising is not to sell, sell, sell. It's to get inside the customer's mind and stay there. Once you plant the seed, the customer lets it grow. When that happens, your brand turns into something much more than a product; it will become a personality.

Doug Weaver, CEO of the Upstream Group, speaks about why today's marketing world needs to relearn the fundamental lesson of creating a spark inside the mind of the consumer.

 

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