Marketing predictions for the next 6 months

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It's that time of year again. The calendar has started to move past the mid-point of the year, the peak of allergy season has come and gone, and the heat begins to rise. The other thing that happens is that proselytization and prognostication are brought together in a confounding articulation of trends we hope to spot, watch, or take advantage of.

Marketing predictions for the next 6 months

We've seen the last six months unfold, and we hope to read the creases for what the next six months might hold. Following are five trends to keep one's eye on in the digital marketing space.



Jim Meskauskas
Jim Meskauskas September 11, 2013 at 10:34 PM

Hello Piche:

Segmenting helps a marketer identify discrete audiences that might represent different market opportunities. Letting audiences express their needs helps marketers identify opportunities that they would not have done otherwise. That's my point.

All best,


Piche Jean
Piche Jean September 11, 2013 at 9:41 PM


when you say : Instead of identifying a target audience pre facto and then seeking it out, let the audience for the category, brand, and product identify themselves

It seems to me that you put the wagon before the horse... the role of segmentation is to figure out the needs of a group of people and make everything possible to fullfill this need ...