First off, let's be clear: If a brand is on Vine, it's already a step ahead of the competition. So by no means should any marketers feel discouraged if, at the end of this article, they realize they've committed a faux pas or two with the video-sharing tool. It happens. Not every post is going to be an on-brand work of art.
But, that said, the six-second video-sharing tool has been around long enough for us to start getting a sense of its best uses -- along with its worst abuses. And with similar opportunities springing up elsewhere -- specifically the launch of Instagram into the short-form video space -- it's time for brands to be clear on the dos and don'ts that come along with this unique opportunity.
In this article, we'll show some examples of the don'ts. But again: Don't judge these brands too harshly. Many of the companies present in this article are likely to also turn up in articles pointing to the best uses of Vine in marketing. You win some, you lose some. The point is that you keep trying.