A lot of people are sick to death of big data. It's time to do a postmortem and examine the most important insights marketers have gained.
Sometimes, when we take a look at all the information being poured in by the multitude of new metrics, analytics, and measuring tools, it feels like we're having the same big message repeated: Marketing to demographics is a big mistake. Big data has taught us that centering on age, location, race, and gender is painfully obsolete.
Leah Spalding from Dynamic Logic speaks with iMedia about why "big data" has really become "rich data" when it comes to providing us with insights to move away from consumer demographics.
Not a People Connection member?
Full Summit Calendar | Request Invite
1 The best social media campaigns of 2013
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 signs your agency is dying
4 5 requirements for a sustainable career in marketing
5 6 social media network updates that you missed