Social media has become the new focus group. Here's why you should use this wealth of information to craft the most effective online ads.
Let's say you're a clothing brand that is crafting display creative, and your creative director is insisting that the ad have an image of your brand's red dress. But wait -- your social media audience is pinning, "liking," and favoring your blue one. What do you do? Go with the audience.
Your social crowd is raising its hand and telling you what it likes and what is resonating. If your audience is being clear about what's hot and current, you need to use that information when creating your display ads.
David Shadpour from TripleLift speaks to iMedia about why applying this information is crucial for forming current and relevant creative units.
Not a People Connection member?
Full Summit Calendar | Request Invite
1 9 Facebook hacks that will blow your mind
2 How fraud is disrupting the ad industry
3 The most meaningless (and hilarious) job titles on LinkedIn
4 5 marketing tools you're using too much
5 7 stupid mistakes brands make as publishers