Marketers and publishers can be downright slimy. Not only do they focus on the wrong metrics for success, but they also fake results by turning to underhanded tactics, trickery, and even outright lying. But what's wrong with that?
Today, manipulating results has become so commonplace that you probably feel it is acceptable. And you wonder why advertisers and publishers are at odds or why your CEO doesn't have faith in your marketing department? But I digress.
They didn't teach this stuff in your marketing course, so where do you begin? First, understand there are a number of approaches to manipulating your marketing metrics:
- Inflate your metrics
- Skip the work, buy your results
- Spin failure into success
- Outright lie about it
- Just take their money (publisher tactics)
Are you ready to get started? Here are 16 ways to manipulate your metrics. Warning: You may need to click "Next" a few times to see them all -- we will cover that soon.