Bob Garfield

5 native advertising tips from MailOnline

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So you've decided to partner with a publisher to create content for your brand. Now what? Here's how to succeed.

Don't expect to create great content right away

If your brand is just diving into native advertising, don't be disappointed (or discouraged) if your content doesn't resonate immediately. Content creation isn't organically built into every company's DNA. You might do a great job from the get-go, but you might need to think creatively about partnerships too.

Partner strategically with publishers that have editorial teams

Typically, brands are not used to creating content. Because you're new at it, be sure to partner strategically with publishers who have in-house editorial teams and resources to help you. Assistance is not only good for your learning curve, it also helps make the final branded content piece more impactful.



Bob McKay
Bob McKay August 13, 2013 at 4:08 PM

I wanted to hear what that lady had to say!