So you've decided to partner with a publisher to create content for your brand. Now what? Here's how to succeed.
If your brand is just diving into native advertising, don't be disappointed (or discouraged) if your content doesn't resonate immediately. Content creation isn't organically built into every company's DNA. You might do a great job from the get-go, but you might need to think creatively about partnerships too.
Typically, brands are not used to creating content. Because you're new at it, be sure to partner strategically with publishers who have in-house editorial teams and resources to help you. Assistance is not only good for your learning curve, it also helps make the final branded content piece more impactful.
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1 The 5 types of terrible networkers
2 The top 4 consumer trends you need to know
3 The most meaningless (and hilarious) job titles on LinkedIn
4 The best social media campaigns of 2013
5 5 brands that were forced to apologize