Bob Garfield

2 huge marketing challenges you can't ignore

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The marketplace has gone through a massive transformation in the last few years. Here are a couple of new issues confronting seasoned marketers.

The disappearing consumer attention span

Marketing, especially digital marketing, is plagued with a trend that is growing every year: The consumer attention span is drastically shrinking. Just 10 years ago, consumers focus was much sharper. The expansion of the internet and the over-saturation of content has turned the world into a fast-paced society where we are too overloaded to consume in great depth. The popularity of social channels like Vine and Twitter are proving as further case studies that people are craving a snackable content consuming experience.

 

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