Bob Garfield

4 exciting technologies revolutionizing shopper marketing

  • Previous
  • 1 of 3
  • View as single page

Are you talking to consumers in the store aisles? If not, here are the radical technologies you need to incorporate into your strategy.

2D barcodes

Barcodes have been ignored by marketers for years, simply because they didn't offer anything beyond connecting the product to the product information. However, the rise of smartphones has given way to the rise of 2D barcodes, and this trend only continues to grow. QR codes and tag barcodes can be linked to any digital experience a marketer wants to provide for a consumer. It's very exciting technology, and the industry still has much to explore.

Near field communication

Near field communication (NFC) is one of the newest and most advanced ways shopper marketing is entering the future. Instead of having the consumer scan a code, NFC-enabled devices detect an NFC tag on a product, poster, or display. The technology opens up an experience for the shopper such as a web page, Vcard, free download, or anything else a marketer can imagine. This approach allows marketers to actively reach consumers at the right moment and time while shoppers browse the aisles.

Brian LeCount, director of insights and planning at POSSIBLE, speaks with iMedia about how these technologies are defining 21st century shopper marketing strategies.