The biggest lies vendors tell marketers

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It's been said a million times -- if it looks too good to be true and it sounds too good to be true, chances are that it is too good to be true.

The biggest lies vendors tell marketers

Indeed, the core of any business relationship must be founded on trust. So why do so many technology-based vendors continue to attempt to pull the wool over our eyes? In a world where checks and balances are of vital importance, why do some technology based vendors feel as if they can get away with not telling the truth?

iMedia Connection recently interviewed a handful of digital marketing executives and asked them this question: What are some of the biggest lies technology vendors continue to tell marketers?