Many agency professionals have experienced painful and expensive pitch processes where you are asked to qualify your agency's "creative chops." Clients will ask for your most creative ideas since they need an agency to "take them to the next level creatively." However, there are still many marketing executives and brand managers who are intimidated by truly innovative campaigns. Blind faith is not enough to sell-in your idea of a unique digital campaign.
I've experienced this countless times and have had enough failures to develop a simple list of what can help you sell a kick-ass digital idea to your traditional marketing executive. Take a look, and I'd love it if you, the reader, would add some suggestions in the comments section.
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1 5 ad technologies that will be dead in 5 years
2 The best social media campaigns of 2013
3 6 signs your agency is dying
4 The most meaningless (and hilarious) job titles on LinkedIn
5 8 types of problem clients (and how to handle them)