Bob Garfield

How Snapchat is turning brands into impulsive teenagers

Is Snapchat changing marketing? In this week's episode of Social Media Minute, we explore how this mobile app is already degrading advertising.

Snapchat is one of the most popular mobile apps among teens. So, how are marketers capitalizing? Here are the shocking lengths some brands are going to in order to reach the young demographic on the platform.

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"Blue speech bubble" and "Angry woman behind excited teen on mobile phone" images via Shutterstock.

"Snapchat logo" via Creative Commons.