If you scan over the list of the biggest brands on Facebook, you're not going to find any surprises. Which brands boast the biggest fan counts? The ones with the biggest names, of course. And more importantly, some of the biggest marketing budgets.
OK, so your brand or your client might not ever boast 71 million followers. Or a million. Or even 10,000 for that matter. But that doesn't mean you can't be serving up Facebook content that's just as awesome as what the big brands are posting. Some of the best, most-engaging posts don't require massive resources.
The brands in this article represent the top 10 brands on Facebook, as ranked by fan count on Socialbakers. (Note: Due to the time elapsed between writing and publication, rankings might have shifted.) Now, of course, biggest does not always equal best. But it's safe to assume that brands with tens of millions of followers are doing something right, even if every post isn't a home run.
Let's see what ideas can be stolen from these giants by even the smallest brands.
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Coke's social community is strange to me. They don't update that frequently on Facebook, yet I often see them hailed as a leader in the social space. What are your thoughts on this, Drew?
I was with you on some of them until I saw BlackBerry. The point for businesses to use Facebook is to make money. Not sure BlackBerry is doing a good job of that. The Starbucks post is a winner - thanks for sharing!
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1 The best social media campaigns of 2013
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 signs your agency is dying
4 5 requirements for a sustainable career in marketing
5 6 social media network updates that you missed