What's the future of marketing technology? In this exclusive interview, AOL's digital prophet explains the biggest innovations you should know.
Open source coding platforms will transform marketing
This year's Cannes Lions Innovation Grand Prix winner went to an open source coding platform called Cinder, by the Barbarian Group. This multimedia animation dashboard is built for giant outdoor affairs and could change the way traditional marketers interact with the digital world. Gone will be the days when your billboard was simply a static image. New technologies are making them able to interact with the consumer with an augmented reality experience.
David Shing, AOL's digital prophet, explains the exciting potential of this Cannes winner and why it's peaked his fascination.