What's the future of marketing technology? In this exclusive interview, AOL's digital prophet explains the biggest innovations you should know.
This year's Cannes Lions Innovation Grand Prix winner went to an open source coding platform called Cinder, by the Barbarian Group. This multimedia animation dashboard is built for giant outdoor affairs and could change the way traditional marketers interact with the digital world. Gone will be the days when your billboard was simply a static image. New technologies are making them able to interact with the consumer with an augmented reality experience.
David Shing, AOL's digital prophet, explains the exciting potential of this Cannes winner and why it's peaked his fascination.
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1 The 5 types of terrible networkers
2 The most meaningless (and hilarious) job titles on LinkedIn
3 The top 4 consumer trends you need to know
4 The best social media campaigns of 2013
5 Top 10 trends marketers wish would die