For all the time marketers spend developing brand strategies, identifying their target audiences, and honing meticulous messaging around their products, there's still something to be said for a good old-fashioned fart joke. Timed and executed correctly, a good fart joke will make them laugh in a memorable way. Time and execute it poorly, and you'll clear the room.
Immaturity has its place in marketing and advertising. Everyone loves to let out a guilty little giggle once in awhile. But immaturity in marketing also manifests in other not-so-amusing ways in the form of insensitive jokes and unintended messages.
In this article, we'll take a look at both fails and wins with immaturity. Let's start with the fart jokes, shall we?