In my years of experience in the C-suite, I've met and worked with every kind of personality out there, from big and brash know-it-all executives to quietly confident managers who fly below the radar -- and always get the job done.
But I've never known anyone who likes to use the "f" word.
Not that "f" word. The one I'm referring to here is "fired," as in, "You are."
Even Donald Trump, who has added to his fame and fortune by making "You're fired!" his catch phrase (something I have first-hand experience with from my time on "Celebrity Apprentice") doesn't always relish the idea of letting someone go.
One of the most authentic, radically transparent people I know, Trump didn't get to where he is today by playing small, avoiding risk, and hoping things will get better. And as a change agent whose job it is to overhaul your company in a way that is massive and measurable, nor should you.
No matter what business you're in, the key to your success will always be the quality of the people on your team. From your front-line foot soldiers to the back-room strategists, in order for your company to succeed in the cutthroat world of business, you have to know that every one of them is ready, willing, and able to go the distance with you.
If not, it's time to fire the dead weight and hire new blood. It's easy to say and hard to put into practice, but it's crucial to your success.
In my bestselling book, "Running the Gauntlet," I talk a great deal about the importance of changing a mood of a company as a necessary first step towards changing its culture. And integral to changing the mood is making sure you've got the right people in place.
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1 5 ad technologies that will be dead in 5 years
2 The best social media campaigns of 2013
3 The most meaningless (and hilarious) job titles on LinkedIn
4 6 signs your agency is dying
5 6 social media network updates that you missed