Bob Garfield

Why Google+ is a nightmare for brands

Why did Google launch its own social network? In this week's episode of Social Media Minute, we'll examine the real value of Google+ when connecting with consumers.

Social media managers and users would agree; Google+ is complicated. So how much does it matter to brands? Here's the real worth of this social network.

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"Google+ (plus) Logo Icon Vector and Adobe Illustrator file" image via Creative Commons.

"Sahara desert - Douz, Tunisia," "Closeup isolation photo of a crazy angry asian man yelling at his cellphone," "Paper alphabet in retro style. Vector illustration. Eps10.," and "Blue speech bubble" images via Shutterstock.