Are you botching your content marketing efforts? Here are phrases from Intel you must remember when developing and executing your strategy.
"Random acts of marketing"
Content marketing can be exciting, especially when your brand puts copious resources in your hands. But beware of "random acts of marketing." Your content pieces should not be one-offs. Don't get so jazzed about creating a viral video or increasing page views that all of your content pieces become disjointed and don't relate to one another. Start with a coherent strategy, and build off your core plan when launching projects. Quality and consistency is better than a content marketing one hit wonder.
Nancy Bhagat, Intel's VP of global marketing strategy & campaigns, speaks to iMedia about why you should avoid "random acts of marketing" and where you should focus your efforts instead.