Search engine optimization (SEO) is complex and potentially confusing -- especially because of its ever-changing nature. Today's relevant strategy or tactic could slip into obscurity next month. The good news is that understanding and staying up-to-date with SEO can be done.
Many SEO principles are easy to understand, and once you have good foundation, you'll find that keeping up with current developments is actually quite manageable.
This guide will help you understand the big picture of SEO, its basic strategies, and how essential staying up-to-date with the latest industry news is to your success.
SEO is a methodology that includes strategies, techniques, and tactics focused on improving a website's worth or value in the eyes of search engines like Google, Yahoo, and Bing. Aspects of SEO include the site architecture, offsite promotional efforts, and onsite factors such as content and meta data (a set of HTML tags that provide information about a web page, e.g. who created the page and how often it's updated.) Sometimes an SEO project is simply a matter of ensuring that a site is structured in a way that allows search engines to crawl and index its pages.
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The relevant tactics that worked in 1993 (AOL bulletin search, USEnet, IRC Search) still work.The inexperienced SEO practitioners chase the algorithm, while the experienced professionals, lead the horse to water, work with UX to make the horse drink then connect it to the brands social presence so the horse can tell the other horses about water quality, hazzards in navigating the water hole and what other horses have been there.It's only complex if you don't do it every day... otherwise it is fairly logical and linear. =)
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