ad:tech New York 2013 is thrilled to announce new details and features for the Startup Spotlight Series, a competition that acknowledges and rewards the most enterprising and innovative new companies in digital marketing today. With a new location in the Expo Hall on the Spotlight Stage, four startups will pitch each brand for a total of eight finalists. Those finalists will receive free exhibit space in Innovation Alley as well as coaching throughout the competition from ad:tech New York partner Evol8tion, who specializes in connecting startups with brands.
Affinity.com launched SHIELD, a comprehensive, real-time traffic quality and brand safety technology to ward off the evils of online advertising.
Code Worldwide, Omnicom's creative technology agency, appointed former Sony Music VP of mobile, Sean Rosenberg as global head of mobile.
d50 Media announced the new hire of Andrew Clarke as associate director of client services. In addition, the agency promoted Eric Lander to associate director of digital content. Lander was previously d50 Media's senior SEO manager.
DG and Marin Software announced an important integration partnership that benefits clients who use both Marin Software's platform and DG MediaMind's Channel Connect: SEM solution. DG also acquired Republic Project for $1.4 million.
DoubleDutch announced it has raised $10 million in Series C funding led by Bessemer Venture Partners with continued investment from Floodgate, Bullpen, and more. With 40 percent quarter-over-quarter growth, DoubleDutch will use the investment to expand internationally and enhance its data-driven product line for event marketers.
Dunkin' Donuts celebrated National Coffee Day in a number of ways, including its first-ever global T-shirt design challenge, a mobile offer for a free cup of coffee, and special prices on packaged coffee and K-Cups.
Earshot launched a social CRM platform that uses geolocation technology to filter tweets and other social signals by location.
eWayDirect announced the addition of Publishers Clearing House to the client roster for its CertainSource real-time, multi-channel B2C customer acquisition solution designed to accelerate customer growth.
FORGE Worldwide added Ilia Carras to the new position of digital producer. Ms. Carras will manage digital projects for Cisco, Bangor Savings Bank, and Rockland Trust, among other clients.
Mad*Pow announced the addition of Kristin Morales as director of business development in the Portsmouth, N.H. office.
MailOnline launched its first ever U.S. trade advertising campaign. The campaign is derived from the site's unique blend of news that is both serious and popular and which has attracted a massive global audience. In the first of a series of themed ads, Kim Kardashian and Kim Jong-un are juxtaposed alongside the tagline, "The Kims. They're on the same page."
MdotLabs released the results of a follow on study to its "Impression Fraud in On-line Advertising via Pay-Per-View Networks" that shows major brands well-known to most Americans are paying heavily for ad impressions that are never seen by human eyes.
Opera Mediaworks announced a new suite of mobile advertising products that will help brands, advertisers, and marketers reach out to and engage a vast smartphone and tablet audience. This will be enabled using video and voice, two of the most used features on mobile devices.
Siegel+Gale announced a partnership with the Academy of Television Arts & Sciences to review the brand, garner insights about the direction of the organization, and redefine its role in the community.
Simulmedia and TiVo Research and Analytics, Inc. (TRA) announced that they have launched a program for Simulmedia to guarantee advertisers the number of targeted purchasers viewing TV advertising (TRA's Purchaser Ratings Points or PRPs).
Smartimage released a new batch of upgrades with Smartimage Version 2.5 including the expansion of accepted file types, a simplified pricing structure, and the ability to customize account colors.
SOASTA announced the latest release of CloudTest in order to meet enterprise customer needs for additional application support.
Socialbakers hired Neil Morgan, formerly of Adobe, as the company's first CMO.
Telerik released Sitefinity 6.2. Sitefinity now integrates and offers connectors for Marketo and Salesforce.com to its over 70,000 users.
The Network Advertising Initiative (NAI) announced that longtime NAI member company representative Noga Rosenthal, formerly senior vice president of 24/7 Media and Media Innovation Group, LLC, has joined the company as general counsel and vice president of compliance and policy. In her role, Rosenthal will assist the NAI in its core mission of reinforcing responsible business and data management best practices through the development and rigorous enforcement of high standards.
Tidal Labs announced the launch of Rakuten Essential, a new shopping experience that brings together the web's best tastemakers and Rakuten.com's thousands of merchants to take shoppers on a journey to find great products.
VEVO announced Mayer Hawthorne's performance of Lorde's "Royals" as part of the Unexpected Covers series sponsored by Miracle Whip.
Vision Critical released Mobile Discussion Forums. This new product will now offer integrated mobile qualitative (ideation) and quantitative (surveys) research options in one powerful feedback gathering tool.
Editor's note: We list the companies and people alphabetically. Our bimonthly column is always looking for announcements, so please email them to firstname.lastname@example.org.