Don't be embarrassed that several marketing terms have you confused. Here are the definitive definitions for two of the industry's most frequented buzzwords.
A combination of owned media (content) and paid media (advertising), which is native to the platform.
Examples of native advertising: Promoted Tweets on Twitter, suggested posts on Facebook, and sponsored lists on Buzzfeed. For publisher sites, it needs to have the look, feel, voice, and tone of the publication.
Origin: The term was coined by Fred Wilson, the venture capitalist and co-founder of Union Square Ventures, which boasts investments in companies such as Twitter, Tumble, Foursquare, and Kickstarter.
Rebecca Lieb, digital advertising and media analyst at Altimeter Group, speaks to iMedia's Bethany Simpson on why the term has been undefined for so long and what marketers really need to understand.