In my recent piece, "The insider's guide to keeping up with marketing trends," I went into detail about how to get the most out of conferences. Some of the tips I offered were that you should plan your schedule diligently, spend quality time at the exhibit hall, and even pack a lunch.
In that guide, however, I overlooked the most important variable to consider when attending industry events: the people. Working the crowd can definitely be the difference-maker on how much you're able to maximize your time, gather knowledge, and network to ensure a successful outcome. After all, with all of the time and money spent traveling and attending these events, it's important for you to get the highest return from your investment.
Knowing how to best navigate through the zoo of characters you will meet at marketing conferences and expos is absolutely crucial. The following is a list of 10 common industry stereotypes you might encounter while attending industry events, along with the dos and don'ts for engaging with each animal personality.
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Not sure where I fit in the mix, but definitely a good, light-hearted read to start the day.
Love it, Josh! But if one is someone who's been going to these since Camp Internet, Internet World, or Digitrends in the 90s, what does that make you? Old elephant?! :-)Thanks for the fun column.
Whoopsie-daisy, Bryan. That was a production error on the editorial side. Nice catch (and thanks for counting)! You'll find that Social Butterflies have now been added back where they belong -- right after the Roosters. Apologies for the confusion, and thanks again for keeping us honest!
Mind you I didn't set up an excel formula, but I only counted 9.(Not sure why young colts would be considered negative like Denyse suggests. These newbies are the future of our industry. I would be a don't in there: don't be overly cynical and ruin that person's view of the industry overall).
Fun post Josh, but I think you missed (at least) one type. I am of course talking about people like you and I, the professionals who know how to give and take, speak and listen, be serious and have fun. Aren't there quite a few of these at such events as well? Apart from the old broncos, I thought most of the other personas were a little on the negative side, but I still found a little bit of many of them in me at times, depending upon the event.
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