In my recent piece, "The insider's guide to keeping up with marketing trends," I went into detail about how to get the most out of conferences. Some of the tips I offered were that you should plan your schedule diligently, spend quality time at the exhibit hall, and even pack a lunch.
In that guide, however, I overlooked the most important variable to consider when attending industry events: the people. Working the crowd can definitely be the difference-maker on how much you're able to maximize your time, gather knowledge, and network to ensure a successful outcome. After all, with all of the time and money spent traveling and attending these events, it's important for you to get the highest return from your investment.
Knowing how to best navigate through the zoo of characters you will meet at marketing conferences and expos is absolutely crucial. The following is a list of 10 common industry stereotypes you might encounter while attending industry events, along with the dos and don'ts for engaging with each animal personality.