The iMedia Next Wave Showcase, in partnership with the Digital Media Review (DMR), shines a spotlight on up-and-coming companies that are providing the most value in the marketing and digital media space. The third annual showcase culminated at iMedia's Breakthrough Summit in Austin, Texas, where four innovative startups in the field of data, analytics, and performance pitched to a crowd of top digital marketers. Hailing from similar spaces within the industry, these companies share the underlying goal to bring more transparency, clarity, and accountability to digital marketing, delivering the tools advertisers need to demonstrate ROI and justify marketing spend.
At the summit, each company was given five minutes to pitch to the audience, detailing their unique platforms and explaining how advertisers can partner with them for marketing success. During the Next Wave Award Ceremony and Dinner, one company came out on top. Check out which company reigned supreme and get a look at three others that are helping advertisers take their marketing efforts to the next level.
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 6 steps for getting your brand into their heads
5 The best social media campaigns of 2013