Which brands are generating the biggest buzz among investors for the upcoming year? Here are the companies you should definitely keep your eye on.
iMedia attended OpenCo San Fransisco and got exclusive access to some of the most influential and senior marketers in the world. Here, Ronald Conway, angel investor and chairman of sf.citi tells iMedia which brands have his highest interest for 2014.
Marketers everywhere have their eye on the potential of Pinterest and its vast audience. It's early for the industry to decide where Pinterest will ultimately fall in a brand's social strategy, but with an average pin click-through rate of 1.1 percent, 80 percent of pins being re-pinned, and an average monthly reach 2.5 times higher than Facebook, Pinterest is showing massive potential for 2014. If Pinterest isn't on your social radar yet, you're missing out.
Airbnb has grown exponentially. Thanks to word-of-mouth, the company is looking to become a household name in 2014. By choosing Pereira & O'Dell as its agency of record in July, the brand has its eye on traditional marketing for the new year and has some creative initiatives coming up. The combination of customer loyalty mixed with creative advertising make the potential for Airbnb's growth huge. Marketers should keep their eye on this brand as its unique business model and startup mentality allows it to do creative and innovative things while further establishing itself as a serious leader in the hospitality field.