There are a lot of bad habits in this industry. Here are a few that you need to break.
Earlier this month, iMedia attended OpenCo San Francisco and received exclusive access to some of the world's top marketers and business leaders. Here's what a few of them had to say about what the industry needs to avoid doing.
Not understanding what you're buying
Sellers are full of lavish ideas and promises of huge ROI. It's easy for marketers to get fooled and buy into ambitious pitches. Richard Lowden, VP of sales for Weather Underground, explains why the marketing community needs to start asking more questions rather than buying off excitement and faith.
Advertising your unique selling proposition
If you're a brand still focused on marketing your product's USP, you need to rethink what really drives your sales. Gabrielle Tenaglia from twofifteenmccann tells us why this practice must end.