"The Last Exorcism's" Chatroulette possession
This has got to be one of the most creative and terrifying marketing campaigns of all time. To promote "The Last Exorcism," its marketing team decided to have a little fun with unsuspecting teenage boys on Chatroulette, many of whom are there to see some, well, nudity. However, midway through the "chat," things take an unexpected, hilarious, and horrifying turn for the worse.
"Carrie" telekinesis coffee shop prank
What do you get when you cross a horror movie, a creative marketing department, and an urge to freak out unsuspecting New Yorkers? A viral marketing prank that redefines the phrase "at the wrong place at the wrong time."
"Carrie's" marketing team rigged a West Village coffee shop with a fake wall, mechanically triggered flying books, and several actors and stuntmen to pull off the illusion that a young girl who has telekinetic powers loses her temper. This viral campaign has generated over 46 million views and serves as an ingenious example of viral video marketing.