For digital marketers, understanding the differences between how men and women shop, browse, and engage online is a no brainer. And although the gender lines are blurring, there are still plenty of signs that our chromosomes can provide valuable targeting information from mobile shopping to social networking. Here's a list of new digital stats -- among other tid bits of interesting information -- that are breaking stereotypes as well as a few that prove some things will never change.
A recent study shows that 37 percent of women, compared to 41 percent of men, use the internet worldwide.
This is according to a study from 1993. Twenty years later, things have clearly changed.
This 2012 study revealed that caffeine, watching TV/movies, gaming, gadgets/tools, alcohol, sporting events, and, yes, sex were all less of a priority than internet access.
Results in the International Journal of Electronic Business found significant differences between men and women regarding the ability to trust information on a website, with women less trusting than men. When asked what they would change, women explained they would like more product information and greater privacy.
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