For digital marketers, understanding the differences between how men and women shop, browse, and engage online is a no brainer. And although the gender lines are blurring, there are still plenty of signs that our chromosomes can provide valuable targeting information from mobile shopping to social networking. Here's a list of new digital stats -- among other tid bits of interesting information -- that are breaking stereotypes as well as a few that prove some things will never change.
Globally, more men than women use the internet
A recent study shows that 37 percent of women, compared to 41 percent of men, use the internet worldwide.
Men were more interested in computers than women
This is according to a study from 1993. Twenty years later, things have clearly changed.
Both men and women value internet access more than sex
This 2012 study revealed that caffeine, watching TV/movies, gaming, gadgets/tools, alcohol, sporting events, and, yes, sex were all less of a priority than internet access.
Men are less worried about online privacy
Results in the International Journal of Electronic Business found significant differences between men and women regarding the ability to trust information on a website, with women less trusting than men. When asked what they would change, women explained they would like more product information and greater privacy.