The Digital Dispatch: Mashable, Drawbridge, and BFG

90octane hired Tim Roessler as creative director.

Arnold Worldwide announced the promotion of four creative leaders: Jose Luis Martinez, Craig Miller, Sean McBride, and Erik Enberg.

BFG announced the appointment of Ryan Wofford as director of digital strategy.

Bonefish Grill appointed Blast Radius as creative agency of record following an agency review.

Brandscreen announced a partnership with Baidu Exchange Service (BES) to make Baidu inventory available via real-time bidding on the Brandscreen media buying platform.

Celtra announced it has been selected as a preferred rich media mobile advertising partner for Omnicom Media Group across Europe, the Middle East, and Africa.

ClickTale announced a partnership to integrate its complementary services into a comprehensive offering for businesses of all sizes.

DataSift announced that Beth Beld has joined the company as chief marketing officer.

DFC Intelligence and Live Gamer released a report that examines the future of video games in the living room.

DG announced the launch of fraud prevention within the DG Peer39 data solution, allowing ad buyers to detect and avoid bot traffic within auction environments. DG also announced that The Trade Desk, Inc. will begin offering Peer39 pre-bid page analysis in its buying platform to increase ad relevance.

Drawbridge announced the newest member of its executive team, ex-director of Google UK and ex-CEO of AOL EU, Kate Burns.

eXelate announced at the Ad Age Data Conference in NYC the commercial availability of eXelate optiX™, a first to market consumer insights terminal that turns digital consumer interactions into real-time, strategic insights for marketers.

Essence announced Jeremy Sigel as a new hire in the newly-created role of client director, mobile. The announcement comes on the heels of two significant executive moves: the hiring of Christian Juhl as CEO, North America earlier this month and Brian Krick as head of search and biddable, North America in August.

iAcquire announced that The Arizona Republic named iAcquire's co-founders and co-CEOs Jay Swansson and Joe Griffin among the top 35 entrepreneurs in the esteemed "35 Under 35" list.

Knotice hired Nathan Lamos as vice president of sales.

Mad*Pow added Rob Silva as creative technologist at its Boston office.

Madison Logic issued an infographic that depicts the cost of a lead by vertical and how certain filters affect the cost of a lead.

Martini shared key findings from its most recent Affluent Online Shopper Index research study powered by comScore.

Mashable announced a new position for Jim Roberts (formerly of Reuters and the NYTimes) as its new executive editor and chief content officer.

MediaCrossing officially launched, supported by a $6 million series A funding round. The MediaCrossing team is made up equally of former senior Madison Avenue holding company trading and analytical execs and recent Wall Street hedge fund, trading and technology execs.

MeringCarson hired Stephanie Marx as social connections specialist.

Poptent and Rumblefish announced that the two companies have partnered to create Poptent Soundtracks.

RAPP announced that its global chief strategy officer, Loren Grossman, will also take on a newly-created position as director of applied data.

ShopRoxx chose eWayDirect's Calibr email platform to deliver more high-value repeat customers and better overall ROI for 2014.

Siegel+Gale announced the launch of its fourth annual Global Brand Simplicity Index, which evaluates the state, significance, and impact of simplicity on brands.

Simulmedia announced that it has entered into a license agreement with Nielsen to add purchase data from Nielsen Buyer Insights (NBI) to Simulmedia Audience Network's guaranteed TV ad campaigns.

SiteSpect announced that Trulia is using SiteSpect for multivariate testing and behavioral targeting.

Socialbakers appointed Yan Rozovsky as VP, social strategy.

The Weather Company named Jeremy Hlavacek as its new vice president, programmatic, overseeing all of Weather's programmatic sales efforts and operations.

Trapit announced that its powerful and intuitive Content Curation Center is helping social TV app, zeebox, deliver its users a more personalized, interactive social TV engagement experience.

uSamp announced that Karyn Hall, a senior executive from Kraft Foods Inc. with more than 16 years experience in consumer research, will join the team as VP of Instant.ly™ in a newly created role.

VEVO announced the official launch of the new VEVO web.

Viggle and DIRECTV are excited to announce the extension and expansion of their existing partnership, which will provide Viggle users among the satellite provider's customers with exclusive Viggle points-earning opportunities and rewards, including the ability to receive Viggle Points for ordering pay-per-view movies.

Editor's note: We list the companies and people alphabetically. Our bimonthly column is always looking for announcements, so please email them to chloe@imediaconnection.com.

 

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