Through the power of social media combined with clever marketing, brands today are able to reach millions of consumers in a matter of seconds. Pair that instant connection with today's 24-hour news cycle, and we're left with many marketers waiting, with baited breath, for the next breaking story that they can tie into a tweet or a Facebook post to relate to consumers. Although success can be sweet, a hasty social media post can backfire and spread surprisingly fast.
Here are 10 shameful examples of social media marketing from this year (and a few from years past) that resulted in a lot of brand exposure -- and not necessarily the good kind.
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These are social media gaffes that we should avoid. I guess we should start the 'thinkbeforeyouclick' campaign to prevent detrimental results to our company's reputation. And about the Pepto, that was funny. LOL
McNuggets for McSex? She could've at least gone for a Quarter Pounder.
I think it's safe to say that any time you try to capitalize/monetize on a tragedy you are going to have a bad time socially. It is not the time or the place to promote your products/services and it makes your company look greedy and heartless.
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1 The best social media campaigns of 2013
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 signs your agency is dying
4 5 requirements for a sustainable career in marketing
5 6 social media network updates that you missed