The 10 most innovative marketing emails of 2013

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Well it's November, and we're heading into the biggest weeks of the year for email marketing. Inboxes will be bursting with emails seeking to stand out from the crowd and get us to buy, buy, and buy more. It's also the time to look back over the year that will soon come to an end. And it's time to name the best of the best in email marketing.

The 10 most innovative marketing emails of 2013

This wasn't a contest you could enter. You had to get noticed and/or shared to be included. There are no prizes other than bragging rights. The categories reflect the types of emails that are most strategic in nature and, when done right, can have the biggest impact on a marketer's business. But at the end of the day this list merely reflects my view and that of my company, The Relevancy Group. I've included the email service providers used by each of the winners, because on some level either their services and/or their platforms helped these emails get into our inboxes, get noticed, and ultimately, get on this list. Here are the best examples of email marketing this year.



Mike Morkes
Mike Morkes December 30, 2013 at 12:55 PM

Most of these examples look really image-heavy. Wouldn't this trigger spam flags?

Chris Marriott
Chris Marriott November 13, 2013 at 10:51 AM

Thanks, David for clarifying that!

david plofsky
david plofsky November 13, 2013 at 9:49 AM

Best re-activation email
Clinique UK, ESP unknown

This is a YESMAIL Email, Showing our International presence and successes once again!