Bob Garfield

Why most social media managers are idiots

Many brands are plagued with horrible social media decisions. Here's a big reason why.

In this week's episode of Social Media Minute, we look at what it takes to become a social media manager. It turns out, some brands aren't exactly hiring the cream of the crop.

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"Businesswoman sleeping on laptop" and "Blue speech bubble" images via Shutterstock.

 

Comments

Martin Samson
Martin Samson November 25, 2013 at 3:25 PM

I've watched a few the Social Media Minute videos, and I have to wonder if the host has a very good grasp of the marketing industry. I also wonder if he has any respect for the iMedia audience (the people working in the industry he's bashing). I understand using "shock" headlines to get attention. But on a site billed as a source for thought leadership, I don't get the constant negativity and sarcasm.