Myth: Apple is amazing at social media marketing
Reality: Apple has no presence on social media
As of 2013, Apple has yet to claim a Twitter account, Facebook page, or any other type of social media presence. Other holdouts include Viagra, Marlboro, and Trader Joe's.
Myth: FedEx paid a ton of money to be featured in the movie "Cast Away"
Reality: FedEx paid nothing at all, and it didn't even want to be a part of it
The plane crash scene was a big point of objection for FedEx.
Myth: My tweet gets attention
Reality: 71 percent of tweets are ignored
Only 23 percent generate a reply.
Myth: Users spend a long time on Google+
Reality: Users spend an average of three minutes per month on Google+
This statistic is for non-mobile visitors.
Myth: Kids are to blame for nagging their parents to buy them things
Reality: Advertisers try to create this effect. It's called the "nag factor"
"Nag factor" marketing is a corporate strategy that attempts to undermine the parent's authority by targeting kids with advertising.
Myth: A majority of LinkedIn users are young professionals
Reality: Only 20 percent of LinkedIn users are under 30 years old
If you don't count 30 as "young."