The smartwatch? Native advertising? Aliens? We asked senior marketers what next year will bring. Here are their surprising answers.
Adam Broitman, MasterCard: 2014 will be the year that "creativity has a job to do"
Every year brings innovation for the marketing industry. Adam Broitman, VP of global digital marketing for MasterCard, says it's what marketers will do with 2014 innovations that will define the New Year. The marketing community is not lacking creativity, but many creative ideas are rushed out before they have a chance to mature. Broitman says that 2014 will be the year that creative ideas will "have a job to do" in a marketer's strategy.
Christy Tanner, CBS Interactive: 2014 will be the year of aliens
Speaking on behalf of the entertainment world, Christy Tanner, SVP and GM, media group at CBS Interactive, says that 2014 will be the year of alien/sci-fi driven content. Citing that six of the top 10 network shows on television have a supernatural element, she predicts that this content trend will only continue to explode.