Every year mobile makes a bigger mark on the marketing industry. Traffic alone is not the only measurement, but it can't be ignored that mobile drove 40 percent of this year's Black Friday online traffic, when three years ago it accounted for just 4 percent, according to IBM Digital Analytics. Campaigns are getting more creative, traffic is gaining in volume, and transactions keep growing larger. 2013 saw the most impressive mobile efforts yet. The automotive industry shined with creativity, as JWT China’s Missing Children project created awareness on an unprecedented level in the nonprofit sector, and brands such as adidas took mobile engagement to new heights. Let's take a look at a couple of campaigns that really stood out.