Google puts it simply: "Real help from real people in real time." The company that has given us a search engine, self-driving cars, and smart glasses now offers Helpouts. Instead of watching a how-to video on YouTube, you can interact with and receive advice via video chat. You just search for a topic and sign up for a Helpouts session. Some Helpouts are free, while others charge per minute -- with 20 percent of the fee going to Google.
To provide the brainpower behind Helpouts, Google has gathered more than 1,000 experts in the fields of arts and music, computers and electronics, cooking, education and careers, fashion and beauty, fitness and nutrition, health, and home and garden. These folks aren't just the average Joes who have a few hundred views on YouTube. They're individuals with advanced degrees, hobbyists, self-taught careerists, and other gurus. And brands are getting involved as well via brand-sponsored experts.
In this article, we'll take a look at a few of Google's pilot brand partners and discuss how others can get in on the action to market their products and services.