The biggest marketing hires of 2013

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Moving? Check. Shaking? Check. Here are just a few of the industry leaders who moved into important new roles in 2013. Individually these new career steps are important. But if you view them as a group, like the list below, many of the biggest industry trends become crystal clear. Mobile, native, and location-based are all growing like weeds. And important shifts on the buy side are signaling the growing importance of digital as part of an overall integrated media mix. Check out the most notable hires.

The biggest marketing hires of 2013

Agency moves

Tamara Bousquet to SVP media at Digitas
Bousquet moved across the country and joined Digitas as SVP media. Reps say they fear and love her because she's someone who expects a lot but rewards great work with more great assignments.

Sean Cheyney to VP, sales and business development at Triad Retail Media
Cheyney joins this shopper marketing leader after some eight years with Accuquote.

Daniel Diez to global CMO at R/GA
Diez is known throughout the industry for aggressive moves to transform companies and brands. Watch R/GA over the next several months for what is sure to be an interesting time.

Charlie Fiordalis to managing director, digital at Media Storm
Fiordalis is a digital veteran with a great track record of taking digital to another level in many different industry sectors.

Judy Gern to director of digital media at D50 Media
Gern is a direct response pro and brings a wealth of experience to this acquisition marketing shop.

Bob Ivins to chief data officer at Mindshare
An industry first, this new role speaks volumes about how the agency business is expected to change and evolve over the next several years as data takes a leading role in all aspects of marketing.

Milan Martin to president at Grey Group in San Francisco
There appears to be more and more signs that the agency business in San Francisco is on the upswing, and this is one of them.

John Minty to COO at DDB California
Here's more evidence of agency investment in the San Francisco market, as DDB appointed John Minty COO of DDB West.

Jeff Maerov to SVP/GCD at DigitasLBi in Boston
This Taco Bell advertising vet gets to bring his magic to the makers of leading perforated pastry and rubber products Dunkin' Donuts and Goodyear, among other clients.

Amy Vickers to SVP of experiences at 360i
Vickers gained one of the more interesting titles we've seen arise in 2013. And it's proof that our industry is moving toward richer content and engagement to help brands connect.

Jennifer Ziman to associate media director, integrated at OMD in San Francisco
That's a lot of initials, and Ziman has a lot of talent. In her new role she is raising the bar on integrated marketing with Clorox brands.

 

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