iMedia Connection is an online publication dedicated to fostering community and leadership among current and aspiring senior-level digitally focused marketers. It advances the industry and builds careers by informing, inspiring, and involving its readership. Much of its content comes from industry experts and innovators who share this mission.
iMedia is dedicated to building relationships among senior-level (director and above) digitally focused marketers and the vast community of vendors that serve them. As means of cultivating the next generation of executives, iMedia Connection also serves aspiring senior marketers via content designed to help advance careers and spark passion around the industry.
The content on iMedia Connection advances the marketing industry and builds careers. Content on iMedia Connection drives these relationships and goals in the following ways:
InformiMedia Connection is not a news publication. It is a views publication. Rather than breaking news, it makes news relevant by drawing in industry voices to comment on and speculate on the implications of industry trends and developments. It does so via:
InspireiMedia Connection is a place for industry leaders to draw inspiration that can translate to improvements in their own efforts. Such inspiration appears on iMedia Connection in the form of:
InvolveUnlike the vast majority of marketing publications, iMedia Connection is an online community designed to support and advance the industry itself. It does so by:
Articles published on iMedia Connection must be exclusive and non-promotional in nature. If written by a representative at a vendor company, the topic and execution of the article should in no way suggest, either directly or indirectly, the need to purchase the services of that vendor or another like it.
While we are open to our contributors using their work to illustrate a point, any client examples must be balanced (and ideally outweighed) with examples from other companies in the space. In short, if the article won't make sense without your company in it, it's not a good fit for iMedia Connection. Case studies are the occasional exception, though these must be authored by brand leaders and be written in an educational, rather than promotional, manner.
iMedia editors prefer to work with authors at the initial conceptual phase of an article, rather than reviewing completed drafts. If you have an article that you'd like to contribute, or would like to suggest a potential writer or blogger who can cover a range of issues, please reach out to an iMedia Connection editor with your idea, including an outline or abstract of your concept and the main points you plan to discuss. Inquiries can be submitted here.
All articles appearing on iMedia Connection will be edited and returned to authors for review prior to publication. Headlines often change in the editing process, so please be aware. General guidelines for articles include:
In addition to formal articles, iMedia Connection is home to a robust blog platform that enables pre-screened industry authorities to post, at will, about timely topics affecting the industry. Blog posts must adhere to the aforementioned guidelines in terms of relevance to the marketing industry and avoiding self-promotion.
Bloggers are typically trusted writers with whom the iMedia editors have worked in the past. If you'd like to become an iMedia blogger, please consider first submitting formal articles, as described above, to establish the needed rapport before inquiring as to becoming a blogger. If approved, an iMedia editor will set up a blog account for you and provide you with log-in credentials.
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