The Digital Dispatch: Conversant, Datorama, and Dotcom Distribution

33Across announced the appointment of four key additions to its strategic planning and sales teams. New hires include Adam Alter as VP of performance marketing, Stephen McDermott as VP of strategic sales, Corey Caffrey as director of sales, and Ryan Wilson as director of West Coast strategy.

ADC announced the Monster Judges for the Tomorrow Awards. Presented by SapientNitro, the 2014 Tomorrow Awards is an international award show dedicated to discovering, showcasing and awarding creativity that pushes the boundaries of technological innovation.

Adroit Digital released a study on how U.S. consumers plan to shop for Valentine's Day, including when they plan to shop, how they plan to shop, and what they plan to buy.

Appia announced significant momentum with a 345 percent increase of year-over-year revenue in 2013.

BlueHornet Networks announced the appointment of Mike Biwer as its vice president and general manager.

BrandMaker GmbH hired Robert Gratzl as general manager and chief operations officer.

CPXi, in partnership with AppNexus, released an in-depth special report examining the critical need for an automated solution to the problems of scalability and lack of diversity in display ad creative.

Criteo announced the beta release of its mobile in-app performance display advertising solution.

Datorama announced the launch of its cross-channel marketing analytics platform.

Dotcom Distribution launched its photography and creative services branch, Dotcom Photo Studio. The studio produces e-commerce imagery for luxury retailers, including lingerie brand Adore Me.

eWayDirect announced The Relevancy Group's ESP Buyers' Guide 2014 commended eWayDirect's Calibr email marketing platform as offering great value and reliability, citing in particular its full features and high-touch personal approach.

Figliulo&Partners hired Caroline Krediet as partner, strategy. This news comes on the heels of the agency's official launch last month, with creative industry vet Mark Figliulo as founder and CEO as well as Judith Carr-Rodriguez as founding partner and president.

Loyalty Builders announced its partner program, Full Circle, which will make it easier than ever for marketers to execute individualized marketing campaigns that send an entirely unique offer to each customer based on past behavior.

Mad*Pow added Samantha Dempsey as an experience designer at its Boston office.

MediaMath launched its OPEN Buyer Certification program designed to present growth opportunities to companies that excel in advancing industry awareness and innovation in programmatic media buying. Launch partner Epsilon is the first, platinum-certified buyer of the program.

MobSoc Media announced a new native digital publishing network that attracts and engages consumers with targeted precision.

Orabrush announced the appointment of Joel Ackerman, YouTube advertising hitmaker and social media strategist, as creative director.

Pixability launched "Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands," a comprehensive study on one of the most active and leading-edge industries in the digital video marketplace.

Poptent and Rumblefish announced that the two companies have partnered to create Poptent Soundtracks.

R. R. Donnelley & Sons Company announced today that it has completed its previously announced acquisition of Consolidated Graphics, Inc., a provider of digital and commercial printing, fulfillment services, print management, and proprietary internet-based technology solutions.

SessionCam enhanced its session replay product to enable precise website optimisation for mobile devices.

Telerik announced the new Telerik Platform that adapts to any development approach -- web, hybrid or native, as well as to ever-evolving app development requirements.

ValueClick announced that it has changed its name to Conversant. Under the new brand the company will roll out an integrated marketing personalization platform that helps brands connect with people as individuals at major scale.

Vee24, a provider of next-generation live help solutions to leading brands including Audi, DFS, L'Oreal, Jaguar Land Rover, Schuh, and Vodafone, announced that it finished 2013 with exceptional results and more than 50 customers, positioning Vee24 for a breakout year in 2014.

VivaKi announced that it has selected Innovid as a global preferred video advertising partner.

Editor's note: We list the companies and people alphabetically. Our bimonthly column is always looking for announcements, so please email them to chloe@imediaconnection.com.

 

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