Google's most useful tools for marketers

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iMedia's Best Content of 2014. You're seeing this article on our homepage again because it's part of iMedia's year-end best content roundup. We will return to our regular publishing schedule of original content on Jan. 5.

It's nearly impossible to overstate Google's place in our industry. The company touches just about every aspect of marketing. Name the channel, and Google is there. But while Google gets a lot of attention for the big things -- search, YouTube, etc. -- it flies somewhat under the radar when it comes to providing tools for marketers.

"It's almost like you have to know a guy to know [some of these tools] exist," says Joe Germscheid, director of consumer engagement at Carmichael Lynch. "They don't get talked about often, but they're good resources."

Fair enough.

Google's most useful tools for marketers

Some of the tools on this list may be entirely new to you. Others you've probably heard of, although you may not have used them in the way described. But as with anything Google, it's almost impossible to be totally comprehensive. There are just too many products. So if we've missed a Google tool you find essential, share it in the comments.



ezinwa monday
ezinwa monday February 26, 2014 at 4:48 AM

Interesting and lovely

Barry Dennis
Barry Dennis February 18, 2014 at 2:45 PM

Google's "sandbox" is about to change; in size, in dimensions, in location(s). Hint: Google wins only so lang as they are Content leader (king?). What happens when there are 10, 20 100, 1000 additional Content choices? When Google isn't the "go to" 1st choice? Riddle me that.

Nick Stamoulis
Nick Stamoulis February 18, 2014 at 9:34 AM

There is no denying that Google changed the way we search (and the way we go about the business of search) forever. They dominate the playing field, for better or worse, and we have to play in their sandbox if we want to play at all. It may not be the perfect world we all hope for, but Google does offer a ton of free tools to try and make our jobs a little easier.