Doing the little things right can add up to huge success down the road. However, in our complex lives as digital marketers, it can be difficult to remember everything we know we should be doing.
For this reason, building habits can be a way to automatically do these things without having to remember. Habits can be hard to make, but they're also hard to break once they're set, which is why it's important to foster good habits and not start bad ones.
Making habits stick is its own field of science. Behavioral psychologist Gregory Ciotti recommends a mix of "macro goals" and "micro quotas":
- Goals should be the big picture items that you wish to someday accomplish.
- Your quotas on the other hand are the minimum amounts of work that you must get done every single day to make it a reality.
I certainly don't know all of the secrets of getting habits to stick, but I do know lots of marketers who can share some sage advice on the daily habits that have made them successful. Maybe you'll find one or two that you'd like to incorporate into your professional lives.