When people start to explore the changing nature of the TV landscape, they are instantly hit by a multitude of thought camps making differing claims about what the future of the industry, consumer experience, and technology will look like. Some will emphatically state that TV is rapidly becoming upended during a period of intense evolution and convergence. Others believe that small shifts have resulted in only minor changes. The truth is that the current and future nature of television is vastly complex and undergoing what could best be described as an ongoing yet subtle disruption. There has been no great "black and white to color" shift that has occurred, but a plethora of changes in consumer behavior and technology have set the gears in motion to change and converge television, the digital landscape, entertainment media, and the marketing that falls behind them all.
The best way to understand the most crucial changes currently taking place and analyze what the future of the space will look like is to evaluate the TV marketplace based on how these changes are occurring via novel behavioral and technological shifts. We will explore the top five changes in both to predict and understand where change is occurring and how marketers can capitalize on the potential in the growing landscape.
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Ref: The User experience; With many cable and telco companies reducing interactive speeds for Internet Users-throttling-and otherwise impeding the free flow of the bytestream in order to either favor their own Content, or to position themselves to charge the Netflixes of the world to put through their Content, it is more apparent EVERY DAY that the FCC., FTC, and Justice Department must really enforce their mission of "administering the airwaves (spectrum) in the public interest." Right now not only do Cable and Telco have geo and marketshare monopolies for Broadband infrastructure, they have Content virtual monopolies in determining what and how much Content is available, and at what (exhorbitant) price. Consumers and business are the bothersome stepchild in this less-than-User-friendly 'witches brew." Net Neutrality just won't work-we need forced separation of Content provisioning and Broadband infrastructure. By now it's well known that the U.S. ranks 16-17uth in developed world in Broadband reach and speeds, yet pays THE HIGHEST COST OF ANYONE! Calls, letters, emails,and general screaming for relief too your legislators, the FCC, FTC and Justice are in order. Please do it now!
Articles like this make me nuts. Heavy on the philosophy and no data in sight. (or insights...either is correct!) Much of the predictions about transmedia, viewing anywhere anytime and coordinated second screen experiences have not occurred (linear viewing on the big box is still the great majority of video viewing minutes) as TV is a lean back activity and nothing can match to experience of seeing HD on the big box, now approaching movie theater quality. For more mythbusting see an article shared nearly 300 times: http://blog.joelrubinson.net/2012/09/take-the-hit-or-myth-quiz-which-marketing-beliefs-are-true/
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1 9 Facebook hacks that will blow your mind
2 5 brands that climbed out of reputation hell
3 The most meaningless (and hilarious) job titles on LinkedIn
4 7 emotions connecting brands and consumers
5 Agencies under attack: How the middle man must evolve