When it comes to YouTube, there are numerous metrics to keep your eye on, but only one you should optimize. With algorithm changes rightly de-emphasizing view count, many marketers and content creators have shifted their focus to optimizing minutes watched and completion rates. But these metrics are just byproducts of having engaging content -- it's pretty hard to optimize your video's completion rate if your video is boring. Instead of completion rate, here are three reasons to focus on increasing your subscriber base. If you increase your total number of subscribers, you can sit back and watch everything else magically fall into place. Well, not magically, but it's pretty easy to see the benefits.
Along with fan discovery, Google+ is also increasingly seen as a signal for SEO. According to SeoMOZ's 2013 survey of 120 search engine marketers, the total number of Google +1s is the second highest correlated ranking factor behind page authority. Although Google's head of webspam, Matt Cutts, pointed out that correlation does not equal causation (don't chase +1s), he also suggested, in the same breath, that creating and highlighting great content is where you should spend your time. By integrating YouTube with Google+, you'll be able to cross post your content to Google+ for increased exposure. Thus, focus on building subscribers and everything else will fall into place. Make sure the basics are covered such as using all the tags (rather than just one or two) and putting related videos in playlists. As long as your subscriber count is going up, so will views, minutes streamed, and revenue.
Yale Wang is the head of marketing at DramaFever.
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