The 7 deadly sins of content marketing

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Sin No. 1: Using your content to advertise products

This is the biggest sin that many brands are committing. Content marketing is not about selling. In fact, it's barely about marketing. It's about giving your brand a voice and personality. If you choose to become your own publisher, ignore your fundamental marketing instincts. They won't help you. Rather, look at the undertaking as a long-term investment like social media. Brands that "sell, sell, sell" on social are not popular. But brands that communicate, engage, and have a tone on Facebook and Twitter are very popular. Leave the sales pitch at the office.

Marketing visionary Geoff Ramsey, chairman and co-founder of eMarketer, speaks to iMedia about why this is the biggest sin that brands shouldn't commit if they want any chance at succeeding in the content space.

 

Comments

Nick Stamoulis
Nick Stamoulis February 28, 2014 at 8:08 AM

If you try to write about what you don't know people are going to catch on very quickly. You don't have to be an expert in everything in order to build your online authority. Really hone in on your niche and make it count!