This is the biggest sin that many brands are committing. Content marketing is not about selling. In fact, it's barely about marketing. It's about giving your brand a voice and personality. If you choose to become your own publisher, ignore your fundamental marketing instincts. They won't help you. Rather, look at the undertaking as a long-term investment like social media. Brands that "sell, sell, sell" on social are not popular. But brands that communicate, engage, and have a tone on Facebook and Twitter are very popular. Leave the sales pitch at the office.
Marketing visionary Geoff Ramsey, chairman and co-founder of eMarketer, speaks to iMedia about why this is the biggest sin that brands shouldn't commit if they want any chance at succeeding in the content space.
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1 9 Facebook hacks that will blow your mind
2 5 brands that climbed out of reputation hell
3 The most meaningless (and hilarious) job titles on LinkedIn
4 7 emotions connecting brands and consumers
5 Agencies under attack: How the middle man must evolve