It's no secret. The agency business is a tough one these days. Small shops come out of nowhere and either get gobbled up by agency holding companies or disappear into the "where are they now" file. Established agencies face a myriad of challenges, such as keeping talent and laboring under an old business model that many say must go (even if a clear replacement has not yet arrived). And across the board, many brands are taking more of their work in-house, often because budgets are leaner and the demand for better ROI is that much greater.
But while plenty of pixels have been spent on the systemic problems facing agencies, we thought it might be a good idea to hear from veterans of the agency business -- both current and former. What warning signs have they seen that have given them cause to worry about the health of an agency? And can you apply what they've learned to keep your agency afloat in difficult waters?
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