Traditional radio has always dominated in-car entertainment. However, if Pandora has its way, all of that is about to change.
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The world's leading streaming audio service is ambitious about its prospects, especially when it comes to emerging markets. Connected cars are one of them. Soon, all cars will not only be connected to the cloud, but might also be Wi-Fi hotspots. Cars are quickly turning into another device that consumers own, like smartphones, tablets, and laptops. The automobile industry is embracing digital, and it's creating massive opportunities for brands.
Pandora is one company that is salivating over the prospects presented by this trend. Imagine if a car operated like your iPhone and you could download apps (or have them natively implemented) and control your content experience on the go. According to Heidi Browning, SVP of strategic solutions for Pandora, this has been square in the company's vision since day one. Pandora exists to disrupt radio. Radio is easy, free, and ubiquitous. Pandora's goal is to be just as easy, free, and ubiquitous as radio. That's why Pandora is so bullish about being incorporated into connected cars. The company has already accomplished this on a multitude of other devices. According to Heidi Browning, the connected car is the last and biggest frontier.