Bob Garfield

Shocking study on UGC announced at SXSW

A new research study on user-generated content was announced at this year's SXSW, and iMedia was there. The conclusions will surprise you.

With Millennials, user-generated content is more key than we realize for brand influence. The social media influencer company Crowdtap conducted an extensive study on the topic and announced its findings at the Social Media Advertising Consortium's (SMAC's) brunch during this year's SXSW 2014. It turns our that Millennials spend 18 hours per day consuming media, and 30 percent of it is user-generated content. Not only that, but they trust user-generated content 50 percent more than traditional media outlets. These findings are staggering and have huge implications for marketers.

Nicole Goodyear, board member for the Social Media Advertising Consortium, led an insightful panel discussion on the findings of this ground-breaking user-generated content study. In this exclusive SXSW interview, she gives us the highlights as well as her take on the state of the social media marketing industry.

Learn more about SMAC here.

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