The best social media campaigns that leveraged selfies

  • Previous
  • 1 of 7
  • View as single page

In "that's kind of silly" news, Oxford Dictionaries declared 2013 the year of the "selfie." Then, only a few months later, Ellen broke Twitter with her celeb-studded Oscars selfie (snapped with a Galaxy Note, to Samsung's "delight"). Go ahead and hate on the now ubiquitous social media self-photo all you want. But its popularity isn't a huge surprise. Admit it: You've taken them. You've posted them. The fact that we've now given the phenomenon such an adorable little moniker has only fueled these tendencies.

The best social media campaigns that leveraged selfies

Of course, marketers are never far behind a good pop culture trend, and nothing signifies this more than the selfie. Turkish Airlines took the selfie to new heights with its celebrity-driven campaign featuring an epic game of oneupmanship between Lionel Messi and Kobe Bryant. This was obviously a high-budget and high-profile marketing manifestation of the selfie. However, plenty of other brands got in on the action -- and continue to do so.

So which brands have most successfully and uniquely socialized the selfie? Let's take a look.



Alan Cassinelli
Alan Cassinelli March 24, 2014 at 10:41 AM

Great article. Two other ones I would add to the list: Kenneth Cole did a selfie contest and aggregated all the entries on a microsite

and a South African retailer gave fans a $10 coupon if they tweeted or instagrammed a selfie of themselves trying on clothes in the dressing room