In "that's kind of silly" news, Oxford Dictionaries declared 2013 the year of the "selfie." Then, only a few months later, Ellen broke Twitter with her celeb-studded Oscars selfie (snapped with a Galaxy Note, to Samsung's "delight"). Go ahead and hate on the now ubiquitous social media self-photo all you want. But its popularity isn't a huge surprise. Admit it: You've taken them. You've posted them. The fact that we've now given the phenomenon such an adorable little moniker has only fueled these tendencies.
Of course, marketers are never far behind a good pop culture trend, and nothing signifies this more than the selfie. Turkish Airlines took the selfie to new heights with its celebrity-driven campaign featuring an epic game of oneupmanship between Lionel Messi and Kobe Bryant. This was obviously a high-budget and high-profile marketing manifestation of the selfie. However, plenty of other brands got in on the action -- and continue to do so.
So which brands have most successfully and uniquely socialized the selfie? Let's take a look.
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Great article. Two other ones I would add to the list: Kenneth Cole did a selfie contest and aggregated all the entries on a microsite http://selfie.kennethcole.com/and a South African retailer gave fans a $10 coupon if they tweeted or instagrammed a selfie of themselves trying on clothes in the dressing room http://www.postano.com/blog/13-best-social-media-campaigns-of-2013
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