Bob Garfield

Why e-book advertising is the next big thing

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Many amazing insights came out of this year's SXSW, but this one surprised even us. Here's the inside scoop on what could be the next big trend in marketing.

Ad-supported e-books to open up huge opportunities

In a world where more than one in five books purchased are now e-books, it's unclear why this area has been largely ignored by the marketing community. Since 2008, e-book sales have exploded by more than 4,000 percent, and it keeps growing. This trend is creating huge opportunities for marketers and advertisers looking to find non-traditional ways to connect with consumers. It will also open up new revenue models for publishers, authors, and advertisers. As a marketer looking for new opportunities, where do you begin?

No one is more knowledgeable about the potential being created by ad-supported e-books than Studio W CEO and President Brian Altounian. His company established itself as an emerging pioneer in this field by securing a patent for inserting ads into e-books. In this exclusive SXSW interview, Altounian speaks with iMedia's Bethany Simpson about why the e-book advertising model will transform everything.